Identify and plug gaps across the Birds Eye and Goodfella’s range

Deal – Buy 2 cases get a case of Cheese and Pepperoni Goodfella’s pizza FREE

• 229 retailers placed an order
• 792 cases of product sold
• Average of 3.5 cases sold per retailer
• 326 new gains – 41% of cases sold = new distribution point
• Average of 1.4 gains per retailer
• Cost per case generated = £4.67
• Cost per new distribution point = £11.36

Contact us to find out more laura@acornrp.co.uk

Drive distribution of Felix, Bakers Range & Winalot SKU by offering as FREE case

Deal – Buy 2 cases from Felix and Bakers range get a case of Winalot FREE

• 318 retailers placed an order
• 1860 cases of product sold
• Average of 5.8 cases sold per retailer
• 786 new gains – 42% of cases sold = new distribution point
• Average of 2.5 gains per retailer
• Cost per case generated = £2.72
• Cost per new distribution point = £7

Use a tiered deal approach to encourage purchase of all 3 yellow tail Jammy SKUs [Nisa only]

Deal – Buy 1 case get £1.50 off / Buy 3 cases get £6 off

• 75 retailers placed an order
• 217 cases of product sold
• Average of 3 cases sold per retailer
• 161 new gains – 74% of cases sold = new distribution point
• Average of 2 gains per retailer
• Cost per case generated = £7.23
• Cost per new distribution point = £9.75

Drive distribution of Original and SF SKU by offering deal to non-stockists

Deal - Buy a case of Boost Energy Original and Sugar Free + one of the flavour options - get £1 off a case - total saving of £3

• 256 retailers placed an order
• 1764 cases of product sold
• Average of 6.9 cases sold per retailer
• 946 new gains – 54% of cases sold = new distribution point
• Average of 3.7 gains per retailer
• Cost per case generated = £2.81
• Cost per new distribution point = £5.23

Ensure retailers are fully stocked for the cold and flu season [Nisa only]

Deal – offering discounts and free FSDU

• 182 retailers placed an order
• 898 cases of product sold
• Average of 4.9 cases sold per retailer
• Cost per case generated = £3.09

Contact us to find out more laura@acornrp.co.uk